Pricing Methodologies

This program will empower you to:

• Set pricing as a benchmark to maximize profit, improve market share, and create customer value

• Understand historical and modern methods of pricing and customer perception

• Use analytics and quantitative tools to determine prices and measure their effectiveness

• Apply behavioral economics to determine optimal pricing

• Engage with stakeholders across functions to improve tactical pricing

• Focus on pricing dynamics using a real-world approach that supersedes “competitive pricing”