BSc Marketing and E-Commerce

First Year: Principles of Marketing, Microeconomics, Financial Management & Data Analysis, Media & Advertising, Introduction to Management, Human Resource Management, Commerce Marketing, Business Law and Ethics, Strategic Management, Marketing Management, Self-Management, Macroeconomics.

Second Year: Data Intelligence, Entrepreneurship and Innovation, Information Systems Management, Business Ethics and Corporate Social Responsibility, Leadership Development, E-Commerce ManagementConsumer BehaviorProject ManagementProduct Design  Negotiation and Conflict Resolution, Decision Making and Risk Analysis, Service Management and Marketing.

Third Year: Digital Marketing & eCommerce, Business Analytics, Building & Leading Effective Teams, Financial and Banking Marketing, Services Marketing, Promotion Tools and Techniques, International Marketing, Marketing Research, Marketing Planning, Business Research Methodology and Practice, Personal Presentation & Career Development, Bachelor's Final Project.